@incollection{,
	
					
					
					8B61C6FB2B1EF591A55FB4A59EAD91B5
				,
	author={{Abdullah MohammadSharif} and {Md. TarikulIslam} and {World University of Bangladesh}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1731928
}

@incollection{b0,
	
	
		,
	title={{The Employer Brand}}
		,
	author={{
			Ambler
		} and {
			SBarrow
		}}
		
	
	
		,
	journal={{The Journal of Brand Management}}
		1350-231X
		
			4
			
			,
	year={1996}
		
	

}

@incollection{b1,
	
	
		,
	title={{Human resource management's role in internal branding: An opportunity for cross-functional brand message synergy}}
		,
	author={{
			WAurand
		} and {
			TRBishop
		} and {
			LGorchels
		}}
		
		
	
	
		,
	journal={{The Journal of Product and Brand Management}}
		
			2
			3
			
			,
	year={2005}
		
	

}

@incollection{b2,
	
	
		,
	author={{
			BEBecker
		} and {
			MAHuselid
		} and {
			PPickus
		} and {
			MFSpratt
		}}
		
		
		
	
	
		,
	booktitle={{HR as a source of shareholders value: Research and Recommendations}}
				
			,
	year={1997}
			36
			
		
	

}

@book{b3,
	
	
		,
	title={{Branding for Influence}}
		
		
			,
	year={June 21. 2016}
		
	

}

@book{b4,
	
	
		,
	title={{How to launch a successful employer brand: building on the practices of top employer brands}}
		,
	author={{
			EClark
		} and {
			KHubble
		}}
		
		
			,
	year={2014}
			,
	publisher={Hudson Consulting}
		
	

}

@incollection{b5,
	
	
		,
	title={{Employee As Symbol: Stereotypical Age Effects On Corporate Brand Associations}}
		,
	author={{
			GDavies
		} and {
			RChun
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			46
			5
			
			,
	year={2012}
		
	

}

@incollection{b6,
	
	
		,
	title={{Employment Branding: Multi-Generational Employee Recruiting}}
		
	
	
		,
	booktitle={{Resource summary}}
				
			,
	year={June 21. 2016. June 21. 2016. June 21. 2016}
		
	
	,
	note={Employer branding}

}

@incollection{b7,
	
	
		,
	title={{Employer Branding As A Human Resources Management Strategy}}
		,
	author={{
			IrenaAndFigurska
		} and {
			EwaMatuska
		}}
		
	
	
		,
	journal={{Journal of Human Resources Management & Ergonomics}}
		
			7
			,
	year={2013}
		
	

}

@book{b8,
	
	
		,
	title={{Employer Branding. Your Customers Know Your Brand & Values. Do Your Employees? Bridge Partners Insights}}
		,
	author={{
			LGriffin
		} and {
			TClarke
		}}
		
		
			,
	year={2008. August 2008}
		
	

}

@incollection{b9,
	
	
		,
	title={{Service management and marketing}}
		,
	author={{
			CGronroos
		}}
		
	
	
		,
	booktitle={{Chichester: John Wiley & Sons Ltd 13. Companies with EVP}}
				
			,
	year={2001. June 21. 2016}
		
	
	,
	note={2nd Edn}

}

@book{b10,
	
	
		,
	title={{Living the brand: How to transform every member of your organization into a brand champion}}
		,
	author={{
			NInd
		}}
		
			,
	year={2001}
			,
	publisher={Kogan Page}
			,
	address={London}
		
	

}

@book{b11,
	
	
		,
	title={{Employer Branding -Fad or the Future of HR? Employer branding. The latest fad or the future of HR? Research insight}}
		,
	author={{
			SJJenner
		} and {
			STaylor
		}}
		
		
			,
	year={2008}
			,
	address={London}
		
		
			Chartered Institute of Personnel and Development
		
	

}

@incollection{b12,
	
	
		,
	title={{Attract, retain and innovate: a workforce policy architecture adapted to modern conditions}}
		,
	author={{
			BJoegensen
		}}
	
	
		,
	journal={{Foresight}}
		
			7
			5
			
			,
	year={2005}
		
	

}

@incollection{b13,
	
	
		,
	title={{Why are job seekers attracted by corporate social performance? Experimental and field tests of three signal-based mechanisms}}
		,
	author={{
			DAJones
		} and {
			CRWillness
		} and {
			SMadey
		}}
		
		
	
	
		,
	journal={{Academy of Management Journal}}
		
			57
			2
			
			,
	year={2014}
		
	

}

@incollection{b14,
	
	
		,
	title={{Three questions you need to ask about your brand}}
		,
	author={{
			KLKeller
		} and {
			BSternthal
		} and {
			ATybout
		}}
		
		
	
	
		,
	journal={{Harvard Business Review}}
		
			80
			9
			
			,
	year={2002}
		
	

}

@book{b15,
	
	
		,
	title={{}}
		,
	author={{
			KevinKeller
		} and {
			Lane
		}}
		
		
	

}

@book{b16,
	
	
		,
	title={{Strategic Brand Management. A European Perspective}}
		,
	author={{
			Tony;Apéria
		} and {
			MatsGeorgson
		}}
		
		
			,
	year={2008}
			,
	publisher={Prentice Hall Financial Times}
			,
	address={Harlow, England and New York}
		
	

}

@book{b17,
	
	
		,
	title={{Make Them Want You: The Importance of Employer Branding}}
		
		
			,
	year={June 21. 2016}
		
	

}

@incollection{b18,
	
	
		,
	title={{Towards Employee Branding: A Nexus Of Hr & Marketing}}
		,
	author={{
			MuhammadMemon
		} and {
			Awais
		} and {
			NadirAKolachi
		}}
		
		
	
	
		,
	journal={{Interdisciplinary Journal Of Contemporary Research In Business}}
		,
	editor={22. Miles, S.J. and G. Mangold}
		
			4
			2
			
			,
	year={2012. 2004}
		
	
	,
	note={Journal of Relationship Marketing}

}

@book{b19,
	
	
		,
	title={{15 Employer Branding Best Practices You Need To Know}}
		,
	author={{
			BrettMinchington
		}}
		
		
			,
	year={June 21. 2016}
		
	

}

@incollection{b20,
	
	
		,
	title={{Place and Role of Employer Brand in the Structure of}}
		,
	author={{
			SofiiaMokina
		}}
	
	
		,
	journal={{Corporate Brand, Economics & Sociology}}
		
			7
			2
			
			,
	year={2014}
			,
	publisher={DOI}
		
	

}

@incollection{b21,
	
	
		,
	title={{Internal branding process: Key mechanisms, outcomes and moderating factors}}
		,
	author={{
			KPunjaisri
		} and {
			AWilson
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			45
			9
			
			,
	year={2011}
		
	

}

@book{b22,
	
	
		,
	title={{START BRANDING-Creating an Employment Brand that Increases Engagement, Retention -and the Bottom Line}}
		
		
			,
	year={June 21. 2016}
		
	

}

@book{b23,
	
	
		,
	author={{
			PWalker
		}}
		,
	title={{Employer Branding: A no Nonsense Approach}}
				Research Report, CIPD, London
		
			,
	year={2007}
		
	

}

@book{b24,
	
	
		,
	title={{The Impact of Employer Brand on Corporate Financial Performance}}
		,
	author={{
			XXiang
		} and {
			ZZhan
		} and {
			LYanling
		}}
		
		
		10.7763/IPCSIT.2012.V52.80
		
			,
	year={2012. 2012}
			,
	publisher={IACSIT Press}
			,
	address={Singapore}
		
	

}