@incollection{,
	
					
					
					709AC2BA7319A30B975C902DF8813D70
				,
	author={{Harry Charlesdevasagayam}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1746578
}

@incollection{b0,
	
	
		,
	title={{Social identity theory and the organization}}
		,
	author={{
			BEAshforth
		} and {
			FMael
		}}
		
	
	
		,
	journal={{Academy of Management Review}}
		
			14
			
			,
	year={1989}
		
	

}

@incollection{b1,
	
	
		,
	title={{Organizational Citizenship Behaviour of distributed teams: s: A Study on the Mediating Effects of Organizational Justice in Software Organizations}}
		,
	author={{
			HDevasagayam
		}}
		
	
	
		,
	journal={{International Journal of Scientific & Engineering Research}}
		2229-5518 1 IJSER © 2013
		
			4
			1
			,
	year={January-2013}
		
	

}

@incollection{b2,
	
	
		,
	title={{Human Resource Management's Role in Internal Branding: An Opportunity for Cross-Functional Brand Message Synergy}}
		,
	author={{
			TWAurand
		} and {
			LGorchels
		} and {
			TRBishop
		}}
		
		
	
	
		,
	journal={{Journal of Product and Brand Management}}
		
			14
			3
			
			,
	year={2005}
		
	

}

@incollection{b3,
	
	
		,
	title={{Organizational images and member identification}}
		,
	author={{
			JEDutton
		} and {
			JMDukerich
		} and {
			CVHarquail
		}}
		
		
	
	
		,
	journal={{Administrative Science Quarterly}}
		
			39
			
			,
	year={1994}
		
	

}

@incollection{b4,
	
	
		,
	title={{A meta-analytic review of attitudinal and dispositional predictors of organizational citizenship behavior}}
		,
	author={{
			DWOrgan
		} and {
			KRyan
		}}
		
	
	
		,
	journal={{Personnel Psychology}}
		
			48
			
			,
	year={1995}
		
	

}

@incollection{b5,
	
	
		,
	title={{Organizational citizenship behavior: Its nature and antecedents}}
		,
	author={{
			CASmith
		} and {
			DWOrgan
		} and {
			Near
		}}
		
		
	
	
		,
	journal={{Journal of Applied Psychology}}
		
			68
			
			,
	year={1983}
		
	
	,
	note={JP}

}

@incollection{b6,
	
	
		,
	title={{Job satisfaction and the good soldier: The relationship between affect and employee citizenship}}
		,
	author={{
			TSBateman
		} and {
			DWOrgan
		}}
		
	
	
		,
	journal={{Academy of Management Journal}}
		
			26
			
			,
	year={1983}
		
	

}

@incollection{b7,
	
	
		,
	title={{the moderating effects of equity sensitivity on the relationship between organizational justice and organizational citizenship behaviors}}
		,
	author={{
			GLBlakely
		} and {
			AndrewsMc
		} and {
			RHMoorman
		}}
		
		
	
	
		,
	journal={{Journal of Business & Psychology}}
		
			20
			2
			
			,
	year={2005}
		
	

}

@incollection{b8,
	
	
		,
	title={{Organizational justice and organizational citizenship behavior: A mediated multifoci model}}
		,
	author={{
			JHKarriker
		} and {
			MLWilliams
		}}
		
	
	
		,
	journal={{Journal of Management}}
		
			35
			1
			
			,
	year={2009}
		
	

}

@incollection{b9,
	
	
		,
	title={{Organizational citizenship and organizational justice in Turkish primary schools}}
		,
	author={{
			KYilmaz
		} and {
			MTasdan
		}}
		
	
	
		,
	journal={{Journal of Education and Admin}}
		
			47
			1
			
			,
	year={2009}
		
	

}

@incollection{b10,
	
	
		,
	title={{Is organizational justice enough to promote citizenship behavior at Work? A retest in Korea}}
		,
	author={{
			LDYoung
		}}
	
	
		,
	journal={{European Journal of Scientific Research}}
		
			45
			4
			
			,
	year={2010}
		
	

}

@incollection{b11,
	
	
		,
	title={{Perceived organizational support: a review of the literature}}
		,
	author={{
			LRhoades
		} and {
			REisenberger
		}}
		
	
	
		,
	journal={{Journal of Applied Psychology}}
		
			87
			4
			
			,
	year={2002}
		
	

}

@book{b12,
	
	
		,
	title={{The Value Motive: The Only Alternative to the Profit Motive}}
		,
	author={{
			PaulKearns
		}}
		
			,
	year={2015}
		
	

}

@incollection{b13,
	
	
		,
	title={{Classifying managerial responses to multiple organizational identities}}
		,
	author={{
			MGPratt
		} and {
			POForeman
		}}
		
	
	
		,
	journal={{Academy of Management Review}}
		
			25
			
			,
	year={2000}
		
	

}

@incollection{b14,
	
	
		,
	title={{A conceptualization of the employee branding process}}
		,
	author={{
			SJMiles
		} and {
			GMangold
		}}
		
	
	
		,
	journal={{Journal of Relationship Marketing}}
		
			3
			2/3
			
			,
	year={2004}
		
	

}

@incollection{b15,
	
	
		,
	title={{The role of fair treatment and rewards in perceptions of organizational support and leadermember exchange}}
		,
	author={{
			SJWayne
		} and {
			LMShore
		} and {
			WHBommer
		} and {
			LE
		}}
		
		
		
	
	
		,
	journal={{Journal of Applied Psychology}}
		
			87
			
			,
	year={2002}
		
	

}

@book{b16,
	
	
		,
	author={{
			TRTyler
		} and {
			SL&blader
		}}
		
		,
	title={{Cooperation in groups: Procedural justice, social identity, and behavioral engagement}}
				Philadelphia
		
			,
	publisher={Psychology Press}
			,
	year={2000}
		
	

}

@incollection{b17,
	
	
		,
	title={{Service quality between internal customers and internal suppliers in an international airline}}
		,
	author={{
			AFFrost
		} and {
			MKumar
		}}
		
	
	
		,
	journal={{International Journal of Quality & Reliability Management}}
		
			18
			4
			
			,
	year={2001}
		
	

}

@incollection{b18,
	
	
		,
	title={{Rethinking the brand concept: new brand orientation}}
		,
	author={{
			CSimoes
		} and {
			SDibb
		}}
		
	
	
		,
	journal={{Corporate Communications: An International Journal}}
		
			5
			4
			
			,
	year={2001}
		
	

}

@incollection{b19,
	
	
		,
	title={{Brand Manners: How to create the self-confident organistion to live the brand}}
		,
	author={{
			HPringle
		} and {
			WGordon
		}}
		
	
	
		,
	booktitle={{LTD.}}
		
			,
	year={2001}
			,
	publisher={Chichester}
		
	

}

@incollection{b20,
	
	
		,
	title={{Employee and customer perceptions of service in banks: replication and extension}}
		,
	author={{
			BSchneider
		} and {
			DBowen
		}}
		
	
	
		,
	journal={{Journal of Applied Psychology}}
		
			70
			
			,
	year={1995}
		
	

}

@incollection{b21,
	
	
		,
	title={{Creating the brand-driven business: it's the CEO who must lead the way}}
		,
	author={{
			MichaelDunn
		} and {
			ScottDavis
		}}
		
	
	
		,
	booktitle={{Handbook of Business Strategy}}
				
			,
	year={2004}
			5
			
		
	

}

@incollection{b22,
	
	
		,
	title={{Perceived organizational support: A review of the literature}}
		,
	author={{
			LRhoades
		} and {
			REisenberger
		}}
		
	
	
		,
	journal={{Journal of Applied Psychology}}
		
	
	,
	note={in press}

}