@incollection{,
	
					
					
					C517309F10B0D21B7DBF79441223C142
				,
	author={{VenketeshIyer} and {RahulPerevali} and {University of California, Berkeley}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}20517
}

@incollection{b0,
	
	
		,
	author={{
			Owen|Pearson
		}}
		
	
	
		,
	booktitle={{#:~:text=Sales%20 segmentation%20is%20the%20process}}
				
			
		
	

}

@book{b1,
	
	
		,
	title={{Customer Segmentation: A Step By Step Guide For B2B}}
		,
	author={{
			TienNguyen
		} and {
			Anh
		}}
		
		
		
	

}

@incollection{b2,
	
	
		,
	title={{}}
		
	
	
		,
	journal={{Insycle CRM Data Operations | Why Effective Customer Segmentation is Critical for Driving Growth |}}
		
	

}

@book{b3,
	
	
		,
	title={{| 2 Account Segmentation Hacks to save You Time and Money}}
		,
	author={{
			GarySmith
		}}
		
		
	

}

@book{b4,
	
	
		,
	author={{
			Susmitha|Reddy
		}}
		
		,
	title={{Top Tips To Improve Sales force Data Quality |}}
				
	

}

@book{b5,
	
	
		,
	title={{}}
		,
	author={{
			Patty|Mulder
		}}
		
		
	

}

@book{b6,
	
	
		,
	title={{The Four Most Crucial Elements of Conducting Sales Territory Segmentation at Scale |}}
		,
	author={{
			Venketesh|Iyer
		}}
		
		
			,
	year={June 2020}
			20
		
	

}

@book{b7,
	
	
		,
	title={{Creating a Curated Lens: Your Sales Analytics Framework |}}
		,
	author={{
			Venketesh;Iyer
		} and {
			Dan|Zhang
		}}
		
		
		
	

}