Perception of the Discourse of Advertising Logos by Consumers of Mass Products: Case of Soft Drinks in Congo-Brazzaville

Authors

  • Moyo Nzololo

Keywords:

relationship marketing, perception, logos, advertising, consumer, congo-brazzaville

Abstract

Anchored in a perspective of relationship marketing this article analyzes the perception of the discourse of advertising logos by consumers of soft drinks Through a study carried out on 297 students the article highlighted the fact that perception varies separately by level of education gender age or a combination of both gender and level of education

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How to Cite

Perception of the Discourse of Advertising Logos by Consumers of Mass Products: Case of Soft Drinks in Congo-Brazzaville. (2020). Global Journal of Management and Business Research, 20(E5), 19-30. https://doi.org/10.34257/GJMBREVOL20IS5PG19

 

References

Perception of the Discourse of Advertising Logos by Consumers of Mass Products: Case of Soft Drinks in Congo-Brazzaville

Published

2020-10-15

Issue

Vol. 20 No. E5 (2020): GJMBR-E Marketing: Volume 20 Issue E5

Section

Articles

License

Copyright (c) 2020 Authors and Global Journals Private Limited

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Perception of the Discourse of Advertising Logos by Consumers of Mass Products: Case of Soft Drinks in Congo-Brazzaville. (2020). Global Journal of Management and Business Research, 20(E5), 19-30. https://doi.org/10.34257/GJMBREVOL20IS5PG19