Brand Personality and Consumer Loyalty: An Application to the Guinness Brand. Global Journal of Management and Business Research, [S. l.], v. 20, n. E4, p. 45–56, 2020. Disponível em: https://testing.journalofbusiness.org/index.php/GJMBR/article/view/102622. Acesso em: 4 feb. 2026.