A Guide towards Building Effective, Metrics-Driven and Mathematical Sales Segmentation Models for an Enterprise B2B SaaS Business. Global Journal of Management and Business Research, [S. l.], v. 20, n. E5, p. 1–7, 2020. DOI: 10.34257/GJMBREVOL20IS5PG1. Disponível em: https://testing.journalofbusiness.org/index.php/GJMBR/article/view/3254. Acesso em: 4 feb. 2026.