An Assessment of Customer-Centricity Success Factors: Context of the Lebanese Market. Global Journal of Management and Business Research, [S. l.], v. 22, n. E2, p. 1–29, 2022. Disponível em: https://testing.journalofbusiness.org/index.php/GJMBR/article/view/102210. Acesso em: 4 feb. 2026.