Brand Positioning and the Consumer Mind Case Study: Maggi Noodles. Global Journal of Management and Business Research, [S. l.], v. 23, n. E1, p. 49–54, 2023. Disponível em: https://testing.journalofbusiness.org/index.php/GJMBR/article/view/102802. Acesso em: 4 feb. 2026.