Methodological Nature and Epistemological Bases of Qualitative Studies in Marketing. Global Journal of Management and Business Research, [S. l.], v. 23, n. E1, p. 21–32, 2023. Disponível em: https://testing.journalofbusiness.org/index.php/GJMBR/article/view/102805. Acesso em: 4 feb. 2026.