Enhancing Price-To-Win Targeting with Value-Base Pricing : A Bayesian Network Approach. Global Journal of Management and Business Research, [S. l.], v. 25, n. A1, p. 33–58, 2025. DOI: 10.34257/GJMBRAVOL25IS1PG33. Disponível em: https://testing.journalofbusiness.org/index.php/GJMBR/article/view/103040. Acesso em: 4 feb. 2026.