Consumer Perception of Immersive Advertising in the Metaverse-An Analysis of the Fashion Industry. Global Journal of Management and Business Research, [S. l.], v. 25, n. E1, p. 83–119, 2025. Disponível em: https://testing.journalofbusiness.org/index.php/GJMBR/article/view/103076. Acesso em: 4 feb. 2026.