Study of Consumers Satisfaction Regarding Fast-Food Restaurants in Cameroon

Abstract

The main objective of this research is to investigate the consumer satisfaction in the context of booming fast-food industry of Cameroon More precisely we break the satisfaction concept into different constructs atmosphere satisfaction menu satisfaction and global satisfaction based on the different drivers of satisfactions we then evaluate the influence of atmosphere satisfaction and menu satisfaction on global satisfaction as well as the impact of the three dimensions of satisfaction on consumers loyalty