Effect of Information Technology on Product Management A Case Study of Supermarkets in Lagos State Nigeria
Keywords:
digital transformation, information technology, marketing and products
Abstract
Purpose This paper provides a comprehensive analysis of the effects of information technology on product management By examining case studies and empirical research the study will highlight best practices and identify critical success factors for leveraging IT in product management Methodology A two-stage sampling procedure was used to obtain relevant information from the various supermarkets in the area of study Lagos State is administratively structured into five divisions Lagos Eko Ikeja Epe Ikorodu and Badagry In the first stage Lagos State was purposively selected This was done due to the high concentration of supermarkets in these area The second stage involved the random selection of 87 supermarkets from the study area These 87 supermarkets constituted the sample size for this study Analysis Primary data were collected for the purpose of this study using a structured questionnaire to elicit information from managers at various supermarkets in Lagos state Information collected include socioeconomic characteristics of the firm their level of awareness and perception of digital transformation and business analysis
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2025-06-28
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