Critiquing the Strategic Articles

Abstract

The focused article in question was researched in the united states of America to study the effects that guest satisfactions have at various united states brand influence their rate of occupancies. In other words, if and after the guest have being satisfied, (that is the hospitality they do receive) does that in its own generate more customers to be called into the hotel. According to the research, these trends was coming from hotel branded names companies and franchised administration companies. It has also be seen that to have caused an accelerated growth in the sector of business (that is hoteling). The authors also decided to investigate the percentage of franchised hotel properties influences the guest occupancy level using a three years study period. They also considered the effects (positive or detrimental) that the brand size has on future hotel occupancy. Finally, they also decided to test the effect that change in guest satisfaction has an effect in average daily rate. The keywords in the article were a strategy, brand, franchise, quality, guest satisfaction and lodging.