Factors Affecting the Loyalty of Public Bank Employees of Bangladesh

Abstract

The Banking sector is the most stable sector compared to other industrial units of Bangladesh. Presently, there are fifty-nine scheduled banks, including nine public banks in Bangladesh. A large number of people as employees are being connected with these banks. Their loyalty towards their jobs, along with other factors has an impact on the bank#x2019;s overall performance in this sector. Hence, this paper aims at evaluating the factors affecting the loyalty of public bank employees in Bangladesh. The Literature review found that various intrinsic and extrinsic factors impacts the fidelity of Public Bank employees in Bangladesh. Some innate factors like level of satisfaction, verbal performance appraisal, organizational reputation plays a major impact on the loyalty of the employees. Moreover, some extrinsic factors like compensation, training, career development, working environment impacts directly on the fealty of the employees. These factors are independent variables. Moreover, organizational well-being, financial performance are dependent variables. This study has been based on a survey of 200 employees of five leading public banks of Bangladesh. Both descriptive and inferential statistics were used to analyze the data. Descriptive statistics were used to describe the overall loyalty condition of the employees of the public banking sector in Bangladesh. Inferential statistics like factor analysis, multiple regression analysis was used to identify the relationships between the loyalty of the employees and the factors that affect the loyalty of the employees of public banks in Bangladesh. Results show that factors like prompt service and well dressed and politeness affect the homage of public bank employees in Bangladesh.